Video Marketing Is The Future For Small Businesses
Video marketing can provide your business with a winning solution. Believe it or not YouTube now ranks with Google and Facebook as one of the top search engine sites in the world. “Video has a 41% higher click-through rate than normal text, video is predicted to reach 90% of all internet traffic by 2014.” iMeadiaConnection.
The video below has had over FIFTY SIX MILLION views in the last six years, imagine if it was your video and it was marketing your product next to it , how much money would you have made over the last six years. You know what is really amazing is that it’s not been directed by Mr Spielberg on a budget of Millions of dollars. It’s not even very well produced video, but it is a very SUCCESSFUL VIDEO that grabs attention. So why are you not promoting your business BIG time using video marketing? Don’t get left behind and end up wondering where your customers went. The article below details the things you must do to successfully use video marketing online to boost your business.
Video marketing should not intimidate you. Anyone with a camera and a sturdy tripod can make a video to post on YouTube. It’s an ideal medium to use as you can demonstrate your product for the audience or simply talk to them about who you are and what you do.
Make As Many Videos As You Want With Video Marketing
Make as many videos as you can. You should always be uploading new videos for your viewers to come back and see. You will get your name out there and put new ideas out to your customers.
When you are making a video, do not focus on what it looks like. Spending a lot on making the video does not ensure good results. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
One of the most popular reasons for browsing the Internet is to locate information on how to accomplish one task or another. When you make a video tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. After accepting your expertise, they will look at all your offerings.
Stick with the topic at hand within every video. If you do not plan ahead, it is easy to ramble or stray from your focus. Write down what you want to get across in the video. Don’t stray from the task at hand, and you should be fine.
Keep YouTube in mind for your video marketing strategy. You should always use YouTube first. It provides you with free video hosting. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. This is the second most trafficked online search engine, not to mention the best-loved video site.
Your videos should all have the same tone. You can go with a quirky, fun style or go how-to, but stick with it. Think about your product when you decide which way you want to go with your videos. Keep in mind that the tone you adopt in your videos will convey a certain image of your brand.
Honesty is key to connecting with people. If you create a video, make sure that you’re doing it about things you really know about and believe in. Stay natural and authentic in order to have more success with your intended client base.
Promote Your Video Marketing Program With Social Media
Videos Marketing is a great way to promote everything you promote online, from your storefront to your social media accounts. If you are found by someone by chance, you want them to find you elsewhere too. Share your information across multiple sites for increased traffic. You can boost traffic and grow profits by linking social media sites and video sites.
Try to build a video for your own business. Implement the tips that were just outlined and don’t be afraid to get a little creative. You dedicate blood, sweat and tears to the business, so make sure your video is no different. It may be the best thing that ever happened to your business.